before trusts were created for their grandkids' educations... they chose a partner to help manage their wealth... one whose insights, solutions, and approach have been relied on for over 200 years. that's the value of trusted connections. that's u.s. trust. >>> if company insiders are selling shares as stock prices rise, question is, should individual investors do the same thing? >> sheila tracking who's selling what and tracking a pattern. what are you finding? >> let's start off with the numbers. there's definitely big numbers in november. in fact, $7.4 billion of insider stock was sold by companies. now, yes, you can say this is a trend that happens whenever markets pick up steam or at the end of the year for tax planning purposes. keep in mind, this is an 85% increase from the numbers we saw in october and the highest levels we have seen since may. definitely, a lot of selling happening. here is some big names we saw the most inside selling over the past three months. best buy, $200 million worth of shares sold by insiders over the past thre